Ballast, noun

bal·last | ˈba-ləst

1.) anything that gives mental, moral, or political stability or steadiness
2.) give stability to (a ship) by putting a heavy substance in its bilge. "The vessel has been ballasted to give the necessary floating stability."

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We've Flipped the Model

Instead of you working for a publisher, we work for you. Ballast Books is a full-service hybrid publisher that handles all aspects of book creation, design, publishing, marketing, distribution, and platform building.

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A collage of book covers for Military & History books published by Ballast.

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Our authors include former Special Operations Forces, CEOs, entrepreneurs, and industry experts. They value retaining creative control, rights, and royalties, partnering with us to bring their visions to life.

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A High-Quality Book Is the Cornerstone of A Larger Platform

Social media, new media (such as blogs and podcasts), traditional media, personal appearances and signings, speaking engagements, consulting, coaching, brand representation, and entrepreneurial opportunities are all part of an overall plan that Ballast custom creates for our authors.

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How We Ensure Our Authors Succeed

We assist clients in selling more books, securing keynotes, expanding consulting opportunities, attracting customers, and booking media appearances. If you're a top performer with a compelling message and impressive background, we want to hear from you.

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Ballast Books is disrupting the publishing industry.

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A New Chapter for BallastBooks.com

“If it ain’t broke, don’t fix it” doesn’t fly here. We believe in getting better—always. That’s why we’ve completely redesigned our website to be more informative, direct, and valuable for authors. It’s not just a facelift—it’s a reflection of who we are, what we do, and why we do it. Explore the new site and see how we’re raising the standard.

7 Keys to Making the Most of Your Writing Time

By Lauren Green

So You Want to Read More This Year? Here Are Five Tips for Sticking to Your New Year’s Resolution

By Fabiana Beuses