Ballast, noun

bal·​last | ˈba-ləst
1.) anything that gives mental, moral, or political stability or steadiness
2.) give stability to (a ship) by putting a heavy substance in its bilge. "The vessel has been ballasted to give the necessary floating stability."

We've Flipped the Model

Instead of you working for a publisher, we work for you. Ballast Books is a full-service hybrid publisher that handles all aspects of book creation, design, publishing, marketing, distribution, and platform building.
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A collage of book covers for Military & History books published by Ballast.

We Work with the Best of the Best

Our authors include former Special Operations Forces, CEOs, entrepreneurs, and industry experts. They value retaining creative control, rights, and royalties, partnering with us to bring their visions to life.​
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A High-Quality Book Is the Cornerstone of A Larger Platform

Social media, new media (such as blogs and podcasts), traditional media, personal appearances and signings, speaking engagements, consulting, coaching, brand representation, and entrepreneurial opportunities are all part of an overall plan that Ballast custom creates for our authors.
Marketing & PR Services

How We Ensure Our Authors Succeed

We assist clients in selling more books, securing keynotes, expanding consulting opportunities, attracting customers, and booking media appearances. If you're a top performer with a compelling message and impressive background, we want to hear from you.
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More Than a Publisher, a Brand Builder

Ballast Books is disrupting the publishing industry.

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Are You a Planner or a Pantser? 5 Strategies for Outlining Your Book

Here is one of the most common questions in the world of writing: Do you outline?
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A first person perspective of someone reading a book.

5 Tips for Staying Motivated Throughout the Writing Process

Writing a book is a marathon, not a sprint...
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Behind the Books: What Inspired the Stories of Real Ballast Authors

Writing a book requires a stroke of genius—or maybe just a stroke of inspiration.
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