Ballast Bookstore

More Than a Publisher, a Brand Builder

Ballast Books is disrupting the publishing industry.

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Can (Should) I Sign with a Publisher Before My Manuscript Is Complete?

(Hint: Yes. And Yes.)
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Author Toolbox: Mastering Email Newsletters for a Powerful Book Launch

One of the most effective tools at your disposal for generating pre-launch buzz and fostering a dedicated reader base is the email newsletter.
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How to Utilize Newswires When Marketing Your Book

If a tree falls in a forest and its wood is used to make paper for a book that no one knows is available, do the pages make a sound?
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