We connect you with journalists, bloggers, and influencers to get press coverage, podcast interviews, and TV/radio appearances that put your book in front of the right audience.
Signings, Speaking Engagements & Events
Our team helps schedule and promote book signings, speaking engagements, and virtual Q&A sessions to engage with readers directly.
Award Submissions & Editorial Reviews
We research and submit your book for relevant industry awards and review opportunities to boost credibility and visibility.
Book Launch & Promotion Strategy
We develop a custom marketing plan that aligns with your goals—whether that’s a bestseller campaign, social media strategy, or influencer outreach.
Press Kits, Graphics & Marketing Materials
We create eye-catching promotional graphics, professional press releases, and media kits to ensure your book stands out in all promotional efforts.
Ballast Marketing & PR
1
Strategy & Planning
We analyze your book’s audience, goals, and promotional needs.
2
Media & Event Outreach
Our team pitches your book to media outlets, reviewers, and event organizers.
3
Promotion & Publicity
We execute tailored marketing efforts, from online ads to live events.
4
Ongoing Support
Understand your goals, story, and style.
More Than a Publisher, a Brand Builder
Ballast Books is disrupting the publishing industry.
For generations, publishing books was something done by “other people.” High-level deals done by high-powered agents for high-selling authors at high-powered New York publishing houses. Impossible for the little guy to get his or her book out. At least, that was the perception.
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