Get the Recognition Your Book Deserves

Our in-house marketing and PR team will craft a custom strategy to help you reach readers, gain media attention, and maximize book sales.

get your book marketing plan

Press Tours & Media Outreach

We connect you with journalists, bloggers, and influencers to get press coverage, podcast interviews, and TV/radio appearances that put your book in front of the right audience.

Signings, Speaking Engagements & Events

Our team helps schedule and promote book signings, speaking engagements, and virtual Q&A sessions to engage with readers directly.

Award Submissions & Editorial Reviews

We research and submit your book for relevant industry awards and review opportunities to boost credibility and visibility.

Book Launch & Promotion Strategy

We develop a custom marketing plan that aligns with your goals—whether that’s a bestseller campaign, social media strategy, or influencer outreach.

Press Kits, Graphics & Marketing Materials

We create eye-catching promotional graphics, professional press releases, and media kits to ensure your book stands out in all promotional efforts.

Ballast Marketing & PR

Strategy & Planning

We analyze your book’s audience, goals, and promotional needs.

Media & Event Outreach

Our team pitches your book to media outlets, reviewers, and event organizers.

Promotion & Publicity

We execute tailored marketing efforts, from online ads to live events.

Ongoing Support

Understand your goals, story, and style.

More Than a Publisher, a Brand Builder

Ballast Books is disrupting the publishing industry.

Submit your book idea

Read Our Blog

Wondering How Much It Costs to Publish a Book? Here Are the Answers You’ve Been Looking For

Many authors value having creative control over their book, but there’s a lot that goes into professionally producing, publishing, and marketing a high-quality book.

Disrupting the Publishing Industry.

For generations, publishing books was something done by “other people.” High-level deals done by high-powered agents for high-selling authors at high-powered New York publishing houses. Impossible for the little guy to get his or her book out. At least, that was the perception.

Mastering the Social Mediaverse: Building an Online Following for Your Book Launch

Navigating the ever-evolving social media landscape can feel daunting, but fear not! This guide equips you to conquer the social mediaverse and connect with readers.