Get the Recognition Your Book Deserves

Our in-house marketing and PR team will craft a custom strategy to help you reach readers, gain media attention, and maximize book sales.

get your book marketing plan

Press Tours & Media Outreach

We connect you with journalists, bloggers, and influencers to get press coverage, podcast interviews, and TV/radio appearances that put your book in front of the right audience.

Signings, Speaking Engagements & Events

Our team helps schedule and promote book signings, speaking engagements, and virtual Q&A sessions to engage with readers directly.

Award Submissions & Editorial Reviews

We research and submit your book for relevant industry awards and review opportunities to boost credibility and visibility.

Book Launch & Promotion Strategy

We develop a custom marketing plan that aligns with your goals—whether that’s a bestseller campaign, social media strategy, or influencer outreach.

Press Kits, Graphics & Marketing Materials

We create eye-catching promotional graphics, professional press releases, and media kits to ensure your book stands out in all promotional efforts.

Ballast Marketing & PR

Strategy & Planning

We analyze your book’s audience, goals, and promotional needs.

Media & Event Outreach

Our team pitches your book to media outlets, reviewers, and event organizers.

Promotion & Publicity

We execute tailored marketing efforts, from online ads to live events.

Ongoing Support

Understand your goals, story, and style.

More Than a Publisher, a Brand Builder

Ballast Books is disrupting the publishing industry.

Submit your book idea

Read Our Blog

Wondering How Much It Costs to Publish a Book? Here Are the Answers You’ve Been Looking For

Many authors value having creative control over their book, but there’s a lot that goes into professionally producing, publishing, and marketing a high-quality book.

Promoting Your Book Before Launch: A Guide for Eager Authors

The day has come–your book is complete. After months or even years of hard work writing and editing, your publishing and marketing team is working on getting your book ready for print.

Yes, You Do Need an Email List. Here’s Why.

If you are planning to publish a book you hope to sell, there’s one marketing tool you mustn’t ignore.