We connect you with journalists, bloggers, and influencers to get press coverage, podcast interviews, and TV/radio appearances that put your book in front of the right audience.
Signings, Speaking Engagements & Events
Our team helps schedule and promote book signings, speaking engagements, and virtual Q&A sessions to engage with readers directly.
Award Submissions & Editorial Reviews
We research and submit your book for relevant industry awards and review opportunities to boost credibility and visibility.
Book Launch & Promotion Strategy
We develop a custom marketing plan that aligns with your goals—whether that’s a bestseller campaign, social media strategy, or influencer outreach.
Press Kits, Graphics & Marketing Materials
We create eye-catching promotional graphics, professional press releases, and media kits to ensure your book stands out in all promotional efforts.
Ballast Marketing & PR
1
Strategy & Planning
We analyze your book’s audience, goals, and promotional needs.
2
Media & Event Outreach
Our team pitches your book to media outlets, reviewers, and event organizers.
3
Promotion & Publicity
We execute tailored marketing efforts, from online ads to live events.
4
Ongoing Support
Understand your goals, story, and style.
More Than a Publisher, a Brand Builder
Ballast Books is disrupting the publishing industry.
Writing a compelling book is just the beginning of an author’s journey. As an author, your unique voice and perspective are not only the foundation of your literary work but also the key elements of a powerful personal brand.
Promoting Your Book Before Launch: A Guide for Eager Authors
The day has come–your book is complete. After months or even years of hard work writing and editing, your publishing and marketing team is working on getting your book ready for print.
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