The Ballast Blog: Your Guide to the Publishing Journey

A first person perspective of someone reading a book.

Traditional, Self-, and Hybrid Publishing

Which path is right for you?

Can (Should) I Sign with a Publisher Before My Manuscript Is Complete?

(Hint: Yes. And Yes.)

Publishing Paths Demystified.

Many people dream of publishing a book. But turning that dream into a reality can seem daunting. Where do you start?

Yes, You Do Need an Email List. Here’s Why.

If you are planning to publish a book you hope to sell, there’s one marketing tool you mustn’t ignore.

Disrupting the Publishing Industry.

For generations, publishing books was something done by “other people.” High-level deals done by high-powered agents for high-selling authors at high-powered New York publishing houses. Impossible for the little guy to get his or her book out. At least, that was the perception.

Senior Production Editor Journey Mathewson Helps Get Your Book Ready to Publish

As the senior production editor, many authors will be familiar with Journey, having had the pleasure of working with her through the various stages of bringing their books to life.

Your Ballast Books Editing Team: Meet Emma Sherk

Emma Sherk is an editor on the Ballast team who has the pleasure of working on everything from heavy-hitting memoirs to board books for young children.